To create an unforgettable Christmas experience for consumers, Coca-Cola and Wonderland Lagos have partnered to create a magical and exciting holiday experience for all age groups in Lagos.
The partnership aims to use the ambiance at Wonderland to create a magical and exciting holiday experience with a concept that delivers the promised experiences using dreamlike settings, layout, and engaging activities for all age groups.
Commenting on the initiative, Yusuf Murtala, Marketing Director, Coca-Cola Nigeria, explained that the company chose to partner with the Wonderland Lagos Holiday Experience, as part of curated activities to excite and give back to consumers in celebration of the festive season.
“Christmas represents a unique opportunity for families to come together, to make cherished memories and share in the wonder of the season. Coca-Cola will continue to celebrate the magic all around us and this season, we hope to foster the connections that will provide the holiday cheer and happiness needed as we enter into the New Year. Wonderland offers the kind of ambiance we consider suitable to achieve this aspiration and we hope that our beloved consumers would make the most of it,” he said.
The Wonderland Installation is expected to hold a special attraction to holiday makers and fun seekers this Christmas through its existing partnership with Multichoice – DSTV, as all their activities would be broadcast on a dedicated DSTV channel – 198.
In a related development, Coca-Cola is set to thrill its consumers with an unforgettable Christmas experience through its renowned Christmas Caravan experiential activity. According to the company, this year’s Christmas Caravan experience is a multi-channel program featuring a series of distinct brand experiences, anchored by the 25th edition of the Coca-Cola Caravan, and is set to kick-off from the 20th to the 28th of December in Nigeria.
This year, Santa is trading in his sleigh for Coca-Cola’s biggest Caravan magical journey, which is intended to bring people together from diverse cultural backgrounds and spread holiday cheer to communities and local organizations over shared experiences and moments of magic.
Activities lined up for fun-seekers during this year’s Caravan Experiential include an interactive map of the Coca-Cola Caravan route, which indicates that the Caravan will begin its journey from Lagos to Ibadan (between the 20th – 23rd of December); then Lagos to Enugu (between the 24th – 25th of December) and round off in Port Harcourt (between the 27th – 28th of December).
Source: MarketingEdge
