America’s Delta Air Lines is taking the fight against breast cancer to new heights with a range of initiatives on the ground and in the air, as it is presently raising funds for the Breast Cancer Research Foundation.
In Nigeria, a lower-middle-income country, breast cancer is the most common malignancy among women, accounting for 22.7% of all new cancer cases.
With 12,000 deaths in 2018, it also has the highest breast cancer mortality rate of all nations. Since 2005, Delta employees, passengers, and their friends and families have raised $24 million for research, including $3 million raised in 2022.
The mega carrier will be flying over 4,000 daily flights where iconic Pink Plane to international destinations while its flight attendants will be sporting pink uniform.
Meanwhile, a dedicated Pink Plane will be flying to destinations across Delta’s International network as part of the airline’s initiative to raise awareness of the disease and raise funds, this October month to remember.
Delta flight attendants will be serving and that’s not all, pink lemonade will be served onboard and while customers will have the opportunity to purchase different products in the characteristic pink color – from hats, to scarves, to t-shirts, up to themed creations created by Delta employees – to contribute to the cause.
Delta is also encouraging customers and those who want to donate to participate by shopping at a dedicated online store, SkyBoutique (deltashop.com). Delta’s employees are the real driving force behind this initiative, as many of them have been directly affected by the disease.
