By Andrew Onyejuruuwa
One of Nigeria’s leading malt drinks, Maltina has launched two new exciting flavours- Maltina Pineapple and Maltina Vanilla to appeal to the dynamic taste of Nigerians. The brewers of the new drinks have described the new additions as ‘products of pioneering innovation in the world of Malt drinks in the most thrilling way,’ stated that there were many things to be excited about as Maltina got all Nigerians talking about its launch.
Speaking on the launch, Emmanuel Oriakhi, the Marketing Director Nigerian Breweries, said, “The launch of flavoured malt is long overdue and as the market leader, Maltina is taking the lead to reintroducing consumers to the refreshing and indulgent taste of our nourishing Maltina drink infused with flavours. The innovation is a result of consumer feedback to diversify in malt as young consumers are looking for exciting flavour experiences and variety in their favourite malt drink, just as they seek excitement in their daily lives.”
Continuing its promise to meet the needs of Nigerians and being the first flavoured dark-malt drink in Nigeria, the new Maltina flavours have all the nutritious benefits of a malt drink coupled with the excitement of new invigorating flavour elements of fruity Pineapple and smooth Vanilla. To launch the new Maltina variants, Maltina announced a new campaign called #MaltinaOwnTheFlavour, which calls Nigerians to flavour up their day and express themselves uniquely while enjoying the new products.
Also speaking on the new brands, Kehinde Kadiri, the Portfolio Manager Non-alcoholic drinks, Nigerian Breweries, added, “With the Own The Flavour campaign, Maltina is encouraging young Nigerians to freely express themselves on their own terms while owning their narrative and flavour of choice. With this campaign, we want to show Nigerians that you do not have to be stereotyped into one thing. You are free to be different versions of yourself,” she said.
On how consumers can be part of the frenzy, the company wants people to ensure they get a taste of the new Maltina Pineapple and Maltina Vanilla and join the conversation of the thrilling launch with the hashtag #MaltinaOwnTheFlavour and follow @maltina on Facebook, Twitter, and Instagram.